What is branding? Branding is how existing and potential customers perceive your company, including the overall customer experience. A crucial part of creating a business plan, is creating a plan for your branding. You want to establish exactly the type of experience you want your customers to have with your company.
Branding is not something that happens out of luck, you want to make sure that your brand is something that is instantly recognisable. This will help you stand out from your competition, especially if you are competing on a larger scale. If you create a brand that is strong enough, you will get referrals from customers who were pleased with your services. Your brand is representative of who you are as a company and gives a promise to the customers of excellence.
As you can see, branding is incredibly important for many reasons. As a result you should take your company’s branding very seriously, it can add value to your business in many ways.
These are some tips to help you with your company branding:
Starting Places for Branding
The first thing that you need to do is define your brand. This brand should work as promotion and help make you stand out from your competition. You should also think of your brand as a person rather than an abstract concept, giving it personality and characteristics that are true to the values of your company.
It can be tempting to look at larger companies and follow what has made them successful. You want to be original and stand out on your own. Individuality makes you stand out to customers and making your product more memorable.
Here at Lime we start with listening to your ideas and the ‘why?’ for the project.
We need to know the ins and outs of your business, where you’ve come from, your values, personality and goals.
From here we start sketching out concept logo ideas, which then become digital.
We discuss the various design directions (normally between 3-5 alternative concept designs), the chosen designs are then taken to the next development stage until the design is approved.
The final design is sent across to you in various file formats, including black and white. Here we then expand the logo design to merge with the rest of the brand identity and materials (for example, business cards, brochures and brand guidelines).