IMPACT!! Everything to do with Packaging has to be impactful. This is the first communication to the customer, so it has to leap off the shelf. The design has to be eye-catching and not mold with the competition surrounding it. It has to immediately grab the attention of the customer, how you want your product to be perceived is therefore crucial.
We believe simplicity sells; in the modern world consumers want information simply and quickly. Yes the design is the instant attraction, but from there a clear understanding about the function of the product is key.
Good packaging design creates a relationship with the customers. Therefore they want an authentic and honest product to endorse; they want it to do what it says on the tin. So the combination of impactful design, trustworthy information and the use of high quality materials is a must to turn your customers into fans.
Here at Lime we start by listening to your ideas and the ‘why?’ for the project. We advise on the possible strategies that could work to reach your audience, and then determine the correct message and design impact to go forward.
Part of our process is to research your competition and understand their marketing approach. We look to gain insight into your field of business and customer demographs to provide an edge to your marketing.
From here we start sketching out possible ideas from the brief, looking at conveying the right message and creating a journey for the customer towards a ‘call of action’. We then send across the concepts to you for discussion.