Design Audits & Consistency Checks
Is your brand saying one thing in one place, and something completely different in another?
When your visuals don’t match, messages get lost. We help you bring clarity and consistency back to your brand, so everything looks, feels and communicates as it should.
How it works...
A clear, practical process to spot the gaps, and help you fix them.
Our audit process is simple, supportive, and designed to give you clarity. Whether you’re unsure where the inconsistencies are, or just need help tightening things up, we’ll walk you through every step.
01. Send us what you’re using
From brochures to email footers, websites to signage, we take a look at your full range of branded materials.
02. We audit and identify gaps
We check for visual and messaging inconsistencies, flagging anything that weakens your brand presence.
03. You get clear advice
We’ll recommend specific improvements and next steps to bring everything back into alignment.
04. We support your next steps
Whether it’s refreshing visuals, updating templates or creating new brand tools, we’re here to help you roll out the changes with ease.
Whether you action it in-house or ask us to help, we’ll give you the tools to move forward with confidence.
What’s Included...
We review, refine and recommend. Whether your visuals feel a bit ‘off’ or totally disconnected, we’ll identify the gaps and give you a advice to tighten things up.
Full Brand Asset Review
We review all your current brand materials to see what’s working, and what’s not.
Audit of Digital & Print Materials
From brochures to web banners, we assess how your brand is being applied across channels.
Visual Consistency Checks
We look for mismatched styles, outdated assets, and inconsistencies that weaken your brand.
Brand Messaging Alignment
We ensure your visual and written content are saying the same thing, and saying it well.
Priority Checklist for Brand Consistency Fixes
A simple, step-by-step list of what to update first for maximum impact.
Brand Refresh or Design Support
If needed, we can help bring everything back in line or evolve your visuals with a fresh look.
Internal Brand Toolkit Suggestions
We’ll recommend easy-to-use tools and templates to help your team stay on-brand.
Support with Re-aligning Assets for Teams
We help you roll out updates and re-educate those using your brand day to day.
Internal Communications Branding Check
We look at things like presentations, proposals, reports, and internal emails to ensure your brand carries through.
Strong design isn’t just about creativity, it’s about clarity, consistency and connection.
When every visual speaks the same language, your brand becomes instantly recognisable and more trusted.
Audit what you have, realign where needed, and build a brand that works cohesively across every platform.
Noticing brand inconsistencies?
You’re not alone, most businesses lose consistency as they grow, rebrand, or start creating content in-house. Here are some telltale signs it’s time for a design audit:
Your logo looks different across platforms
There’s no set version, or people keep using outdated files.
Your colours or fonts vary between materials
What should be a seamless brand starts to feel messy.
Your team designs things ‘on the fly’
Without clear guidelines, internal materials quickly go off-brand.
You’ve had different designers or agencies involved
Visual styles clash, and there’s no cohesive design direction.
You don’t know what files are being used anymore
No central hub = no consistency = no control.
If any of this sounds familiar, a design audit is the best place to start.
Why Consistency Audits Matter: Benefits & Considerations
Your brand works best when it’s working together, and that starts with getting your assets aligned.
The Power of a Design Audit
Uncovers inconsistencies that weaken your credibility.
Small errors create a bigger impact than you think.
Improves internal efficiency and clarity.
With clearer tools and rules, teams create faster, and better.
Stops the cycle of ad-hoc design.
Planned, polished assets replace reactive, off-brand materials.
Helps reconnect your brand to your audience.
When everything aligns, your message lands stronger.
Supports future design or rebranding efforts.
A clean foundation makes it easier to build, update or expand.
Boosts confidence across the business.
Everyone knows what to use, and why it matters.
Saves time, money and frustration long-term.
Consistency means fewer revisions, less confusion and better results.
Things to Consider:
What branded materials are you currently using?
We’ll ask for a mix of print, digital, internal and external examples.
Do you already have any brand guidelines?
If so, we’ll check how closely they’re being followed, or if they need updating.
Who currently creates your marketing or branded content?
Understanding your internal process helps us recommend realistic solutions.
Have you recently rebranded or changed direction?
We’ll assess how well that shift has been applied across your materials.
Is consistency an issue across locations or departments?
If yes, we’ll help streamline your toolkit and reduce variation.
What’s the ideal outcome?
Whether it’s a full refresh or a simple alignment, we’ll tailor our approach.
Do you need support implementing the fixes?
We can help realign your visuals, or support your team as needed.
Brand consistency isn’t about perfection, it’s about clarity, control and confidence. A design audit helps you understand where your visuals are off-track, what’s working well, and what needs to change. With expert insight and a clear plan, you can take back control of your brand and move forward knowing everything is working together to make the right impression.
Ready to speak to our graphic design experts?
Please take a moment to fill out the form below and we'll be in touch with you shortly.
Not Sure If Your Brand’s Doing Its Job? This Checklist Will Tell You.
If your branding feels inconsistent, outdated, or just a bit “off”, you’re not alone. Our free Brand Consistency Checklist & Template helps you quickly spot the gaps, strengthen your visual identity, and ensure every touchpoint is working hard for your business. No fluff. Just practical, strategic prompts you can act on today.
Download it now and start building a brand that actually pulls its weight.
Contact us
Lime Design Studio -
Graphic Design & Branding
Unit 3, Knights Farm, Newton Road, Rushden, Northamptonshire NN10 0SX
Email: [email protected]
Lime Design Studio providing graphic design and branding in Rushden, Northampton, Milton Keynes, Leicester, Kettering and across the UK.
Copyright 2024 Lime Design Studio Ltd.