Branding: Packaging design should reflect the brand's visual identity and messaging. This can include the use of brand colours, logos, and typography.
Product Information: Packaging should provide clear and concise information about the product, including its features, benefits, and usage instructions.
Visual Hierarchy: Packaging should use a clear visual hierarchy to guide the viewer's eye through the content. This can be achieved through the use of bold fonts, contrasting colours, and different sizes of elements.
Product Photography: High-quality product photography can help to showcase the product and make it more appealing to potential customers.
Materials: Packaging materials should be chosen carefully to reflect the brand's values and appeal to the target audience. Eco-friendly and sustainable materials are becoming increasingly popular in packaging design.
Structural Design: The structural design of the packaging should be functional and practical, while also being visually appealing. This can include elements such as handles, openings, and inserts.
When creating packaging design, it is important to have a clear understanding of the target audience and their needs. At Lime we can help you create an effective and visually appealing packaging design that communicates your brand's message and appeals to your target audience.
"We have worked with Lime Design on several projects and also found the service to be very professional and well delivered."
Emma
"A brilliant service from start to finish. Michelle took the time to understand what we wanted for our banner designs and the turn around from concept to print was very impressive. We are so happy with the finished product, they are exactly what we were looking for. Would highly recommend Lime Design for all your design needs; a friendly, professional and easy to use service. Thank you Michelle!"
Emma
"We used Lime Design to rebrand our business and what Michelle came up with was fabulous, we are super happy with the results and cannot recommend Lime Design enough"
Amanda
"Excellent service from Michelle. Very prompt, professional and easy to do business with. Delighted with the design and will use Lime Design Studio in the future - and of course recommend!"
Helen
Email: [email protected]
Lime Design Studio providing graphic design and branding in Rushden, Northampton, Milton Keynes, Leicester, Kettering and across the UK.
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