5 Common Branding Mistakes To Avoid
Branding is essential for any business, large or small. A strong brand identity helps build trust with clients and sets you apart from the competition.
Here are ‘five of the most common branding blunders’ to watch out for AND how to avoid them…
Not Having Imagery Guidelines
Without a set of guidelines to follow, your brand's imagery can become inconsistent and muddled.
Establishing a clear set of rules for HOW your logo should be used, what type of photos you should use for promotional materials, and other design elements will help create a cohesive visual identity for your brand.
Lack of Messaging and Identity
Your brand messaging and identity should be clear and consistent across all platforms so that clients recognise you no matter where they come in contact with your brand.
If your messaging is all over the place, it can be hard to keep track of WHO YOU ARE as a brand.
Take the time to define your mission statement, values, voice, etc., so that no matter where you appear online or in print, people know exactly who you are and what you stand for.
SELL. SELL. SELL.
SURE, marketing is an important part of doing business—but there's such a thing as TOO MUCH selling!
Focus on creating content that engages with your target clients instead of just trying to shove products or services down their throats at every turn.
People don't want to feel like they're being sold something—they want valuable content that speaks to their needs and interests.
Branding and Graphic Design
Graphic design is about creating visuals whilst branding focuses on developing an entire identity around those visuals. They require a level of expertise that when it comes time to execute them it is done correctly with the client journey in mind…
Fail To Identify the Client’s Demographics & Psychographics
Understanding who your target client is can make or break your success as a business owner or marketer—so don't neglect this step…
Knowing WHO you're targeting will help inform every decision you make (pricing strategies, product development cycles, client service processes, etc.) so taking the time to do research into who makes up your client base is a MUST!
All too often businesses make simple mistakes when it comes to developing their brands, but by following these steps above you can ensure that yours stands out from ALL others on the market TODAY!
Take the time now to evaluate all aspects of your brand—from imagery guidelines through understanding client demographics and psychographics —to ensure that yours stands out in an ever-changing landscape filled with more noise than ever before… AND don’t let yourself fall victim to bad branding habits; take proactive steps toward success today!
If you want to avoid these bad branding habits…join our Facebook group where I teach, share resources, and guides to help you get ahead of your direct competitors.
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Unit 3, Knights Farm, Newton Road, Rushden, Northamptonshire NN10 0SX
Email: [email protected]
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