5 Ways to Completely Revamp Your Packaging Design
Packaging design is a crucial element of your brand’s identity. It is the first thing people see when they look at your product and it also sets the tone for everything else that follows.
Your packaging design should be bold, simple, eye-catching, and memorable—it should be what customers associate with you as an organisation or person before even considering buying something from you.
SO… here are the 5 ways to advance your packaging design:
Understand Your Target Market
The first thing you need to do before you start creating your packaging design is to understand your target market.
This might seem like an obvious step, but it's actually not so simple. You have to know who exactly will be buying your product and how they'll use it.
It's crucial that you not only establish these metrics but also keep them in mind as the design process moves forward because it can (make or break) everything else about this project—and this is where we'll focus on those details.
Let's take a look at some of the most important ones:
Choose Packaging Design That Makes Sense to Your Product
Your packaging design will always present your product to consumers; therefore, it needs to make sense for the type of product you are selling.
In order for your packaging design to be effective, it needs to communicate clearly and effectively with customers in a way that makes them want to buy from you.
If a potential customer sees the WRONG thing about what's inside the package, then they'll be turned off by it before even trying out any snacks or drinks inside.
If this sounds like something that could happen, don't worry there are plenty of ways to make sure your brands stand out from everyone else's on shelves across the UK!
Choose The Right Colours and Typography
Once you have nailed down the basic aesthetic of your packaging design, the next step is to move on to colours and typography.
An EXCELLENT way to start is by choosing a colour palette that compliments your brand identity—the tone of voice you want people who see it to hear from you.
For example, if you’re launching a new range of trendy athleisure wear with bold graphics and bright colours, then go for something similar in terms of vibrancy—but also consider how this might work if someone buys them online or at an airport kiosk.
It should be easy enough for them (and others) to identify what brand they're looking at right away.
Once we've chosen our primary colours (if there weren't enough choices already), we would recommend sticking with only three shades per palette: one primary highlight colour plus two darker backgrounds/contrasting accents/highlighters.
Tell Your Story
Your story is one of the most important elements of your new packaging design. It should explain why you're different from other companies and why people should buy from you instead of another competitor.
You can use words like "better" and "exceptional," but don't just say that something is better than others; explain why it's so superior.
For example, if someone asks about a product's benefits (e.g., "What makes this shirt better than others?"), give an answer that includes details about how the shirt will look on them or how it will protect them from sunburns or other ailments caused by UV rays during summertime activities like hiking up mountain sides in England where temperatures reach 40.3 °C sometimes (for example).
Make Sure Your Design Works Everywhere
Another thing to consider is how your packaging design will work in different situations.
For example, if you're designing a product that has to be refrigerated or frozen, it's important to make sure it can still maintain its original shape and form after being placed in an environment that might not be ideal for preserving foodstuffs.
You also want this design to be flexible enough to be used for any type of product you may want—and perhaps even multiple products.
Do I need to invest in packaging design?
We’ve worked with different product-based businesses for over 12 years…And, we included that in our case studies that packaging has become a key part of branding for many companies and one of the MOST IMPORTANT elements to creating a successful brand in your industry.
If you FOLLOW these 5 tips, your packaging design will be a HUGE success.
It’s important to understand the basics of what makes good packaging design, but also pay attention to the details.
You can learn more about how creative ideas can turn into successful products by reading some of our other articles on branding trends today here
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