There are several types of logos that you can use to distinguish yourself and your business. An abstract mark looks like a symbol or design without any text. A mascot mark is an animal or person used as part of the company’s branding.

A wordmark uses the name of your company as its logo, while a lettermark uses one or more letters from the name in some way. A combination mark is any logo that incorporates multiple elements in its design, such as text and/or graphics (but not a wordmark).

Finally, an emblem is a simple symbol that represents your brand—think Nike's swoosh or Apple's apple with a bite taken out of it.

Mascot marks are particularly popular for companies that want to evoke feelings about their products through imagery rather than words--think Nike's “Just Do It” tagline versus its famous swoosh logo--and they're often used by sports teams because they're recognisable within seconds (even if people don't actually know what sport they're watching!).

The next time you’re looking for a logo for your company, consider these seven types to help you stand out from the crowd. They all have their merits and disadvantages, but they can also be used in combination with one another to create a unique look that will resonate with your audience.